PRIVACY POLICY

Prima New York is committed to protecting your privacy. This Privacy Policy describes how your personal information is processed and used, and we make every effort to ensure that our activities keep within its spirit.

Please note that by visiting and using PrimaNewYork.com, or any other of our company websites, you are accepting the practices described in this Privacy Policy.

What Information Do We Gather?

When a visitor requests a page from within the Prima New York website, our web servers automatically log the HTTP request that is made. This information reveals nothing personal about you. The only information we automatically gather and log is:

• Your IP address and the IP address of any site that referred you
• The web page you may have linked to us from, if any
• The make and version of your web browser
• The operating system you are running
• Search words or terms passed from a search engine

The practice of collecting this data is standard for virtually every web server on the Internet. We examine visitor traffic in the aggregate so we can ensure maximum compatibility with the browsers and devices that visit our site, and analyzing visitation patterns, referring URLs and search terms helps us strategically enhance our exposure on the Internet.

What About Cookies?

Cookies are small pieces of data that are transferred to your computer through your web browser from our web server. A cookie cannot read data from your hard disk or read cookie files created by other sites. The Prima New York website uses cookies to provide personalization features to our visitors — for example, to remember settings you have made and to keep you signed in to your account.

You can choose whether to accept cookies by changing the settings of your browser. If you choose not to accept cookies, your experience at our website and other websites may be diminished and some features — such as signing in — may not work as intended.

What Other Information Do We Request?

We may request your email address or mailing address for the purposes of opening a retailer account, adding you to our mailing list, or responding to your request to have someone contact you with additional information. Whenever we request the identity of a visitor, we will clearly indicate the purpose of the inquiry before the information is requested.

We maintain a strict no-spam policy: we do not sell, rent, or otherwise give your email address to a third party without your consent, and Prima New York will not send you email that you have not agreed to receive. If you are a member of our mailing list, you will be contacted with announcements, news, account additions, and new products or services, and you may unsubscribe at any time.

Will We Disclose Information to Third Parties?

Prima New York will disclose your personal information or any of its log file information only when required by law, or in the good-faith belief that such action is necessary to:

• Conform to the edicts of the law or comply with a legal process served on Prima New York
• Protect and defend the rights or property of Prima New York or its visitors
• Identify persons who may be violating the law, this legal notice, or the rights of third parties
• Cooperate with investigations of purported unlawful activities

Security

Prima New York uses reasonable precautions to keep the information disclosed to us secure. Prima New York reserves the right to transfer information in connection with the sale of all or part of its capital stock or assets to any third party. We are not responsible for any breach of security or for the actions of any third parties that receive the information.

Our website provides links to a variety of other websites. We are not responsible for their privacy policies or how those websites manage information about their users, and we strongly urge you to check with those websites to determine their privacy practices.

Changes to This Policy

Any changes to this Privacy Policy will be posted on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it.

If you have any questions about this Privacy Policy, please contact us.